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Your Guide to Sustainable Business Practices
It takes a lot of courage and determination to start a business. Making it sustainable is an even bigger challenge. It's no secret that we must fight climate change and what better way to do that than to set the example with your business? Take a leadership role in sustainability initiatives and leverage your influence. Are you interested in setting up an environmentally friendly business? Green Graphene invites you to read on to learn more.
Let’s Get Sustainable
So, how can you implement sustainable business practices? Start small and build on it. One idea is committing to using recycled materials for your packaging or products, and not using single-use plastics. You can also set up a recycling program for your products or use packaging that can easily be repurposed by your customers so it’s not being wasted. It doesn’t stop there — look for more inspiration by seeing what’s worked for other companies. Rooftop gardens, solar energy, and purchasing carbon credits are just a few ideas.
Create an S-Corp
An S-Corp gives you the freedom and control to direct your own future. As opposed to other ways to form a business, an S-Corp can be controlled by one individual or by several individuals. The business functions according to your direction and is completely under your control if it is a single-member business.
Marketing Your Business
The first step is to design an awesome logo. It’s where you start building brand recognition and setting yourself apart. To create a memorable logo, consider hiring a graphic designer to ensure you receive a unique image that accurately reflects your business and branding.
Use paperless methods such as email and social media to market your business. You'll save paper and show your commitment to sustainability. For example, instead of using paper business cards, use a free business card design softwarethat allows you to build your own custom images using templates. You can then attach this image to your outgoing emails.
Search Engine Journal notes that using digital marketing also makes it possible to reach a broader geographical area. By connecting with people around the world who care about the planet, your reach is expanded. Posting on social media is a great way to market your products internationally and show how eco-friendly you are. You can also leverage people with large social media followings among your target audience. As TRIBE explains, these are known as “influencers.”
It is very important to pursue sustainability in the business world, especially in this day and age, and you will surely create devoted customers in the process. Consider partnering with charitable organizations or green businesses in order to reach a larger audience of environmentally aware consumers. Share the latest news with your followers, and show how you are making a difference to find success for your business.